Richard was 15 years working in business development for several leading international agencies, including five years at WPP. During that time he connected scores of ambitious, bluechip brands with independent creative specialists to ensure activations, campaigns, events and projects were always in the best of hands.
Richard founded The McHardy Collective in 2012 as a way to bring his extensive agency and brand contacts together.
When brands and organisations require business transformation and development solutions – from change strategies to HR and employee engagement, diversity training, coaching, leadership and launch initiatives – The McHardy Collective comprises pace-setting agencies who have the ideas, the know-how and the experience.
When brands want to show strength via an event, The McHardy Collective has a full complement of agile experts ready to help it stand out in sound, vision, composition, production, logistics and marketing; no matter the size, scope or scale.
And when brands want to explore the limits of creativity – whether it’s a new product launch, brand film or animation, or a keynote ad campaign – The McHardy Collective agencies excel in design and branding, copy and tone-of-voice, media buys, and cross-channel execution across a wide range of niche and mainstream verticals.
The McHardy Collective is the smart way to tap into expertise.
It is managed through a single point of contact, someone who has spent over two decades unlocking value for brands, and who continues to help agencies develop, prepare and respond to the trends and demands of the market.
Part broker, part talent agent, Richard McHardy has a knack for spotting client / agency relationships that will simply work.
The McHardy Collective’s portfolio of niche, independent, best-in-class agencies and consultants covers the following disciplines:
- Live events and brand experiences
- Filmmaking and animation
- Sound production for live shows
- Content marketing
- Career development coaching
- Brand design
- Big idea generation for brand marketers and CMOs
- Music/talent brokering