Like many good ideas, MAD//Fest came to fruition in a pub.

A motley crew of marketers, start-ups, disruptors, tech types and media folk started talking about events over a few beers. Wouldn’t it be good if there was an event that actually brought together the great and the good? Something that packs a punch with no-nonsense, relevant content? A space where people can have a bit of fun rather than fall asleep in the back row?

And so, three pints in, MAD//Fest was born.

MAD//Fest believes in making an event that people want, not force feeding the same tired trade show format on people who want more value for their time and money.

This means bucketloads of inspiring content and thousands of cherry-picked industry influencers to meet and feast on new ideas, relationships and partnerships.

MAD//Fest is a gathering for the people carving out the future of marketing, advertising and technology in a place where the biggest brands meet the freshest start-ups during a celebration of London’s unique identity as a hub of innovation, creativity and culture.